Alpena Area Convention & Visitors Bureau and Welcome Center

The Alpena area’s official destination marketing & management organization.

The primary mission of the Alpena Area Convention & Visitors Bureau is the enhancement of the Alpena area economy through the promotion of the Alpena region as a destination for overnight visitors. Secondarily, the Convention & Visitors Bureau assists and supports the community’s internal tourism infrastructure. The community-developed brand, Sanctuary of the Great Lakes, is the overreaching identity for marketing activity. The brand encapsulates the essence of life in northeast lower Michigan, recreational opportunities, and natural beauty.

The CVB creates and manages marketing programs and partnerships that promote the Alpena area experience to foster economic development activity from transient travel to the area. We operate as the official Marketing Department for the Alpena micro-region – Alpena, Presque Isle, Alcona, and Montmorency County.

Stop into our Welcome Center and discover things to do in our region and maybe even grab a souvenir or two!